Establishing a robust online presence for your small business is essential to a successful future. Today’s customers expect to find your business quickly and easily when they look online. And if they don’t, there are plenty of other options available to take your place. But with various website building tools and options, social media websites like Facebook, Twitter, Instagram and more, it can be a challenge to determine where to focus your energy. That, coupled with time and budgeting constraints, make it easy to make a wrong turn when it comes to decisions regarding your overall online business strategy. This workshop will help you learn the options, costs and risks associated with various digital platforms and website building strategies, as well as what online marketing tools to consider once your online presence has been established. We will cover website building, social media, paid online marketing, analytics and more.